Baifumei are women with fair complexion, richness, and beauty (the term is a literal combination of the three attributes), basically a female version of Gaofushuai.
Guo Meimei, a young pretty woman, claimed to be the general manager of China's Red Cross Commerce and kept showing off online. She partly reduced Baifumei to women who are mercenary, materialistic, arrogant and idiotic. Some netizens have thus revised the definition of Baifumei to women who have character, intelligence and personality.
Moreover, the emergence of Baifumei also demonstrates a change in the Chinese perception of women and the ensuing spouse-seeking standard. Whereas Chinese women used to be seen and encouraged to be weak and obedient, Chinese now tend to favor beautiful women who embrace good character and economic independence.